Espinoza, Juan E.Armas, Raquel M.2019-07-052019-07-052013Armas, Raquel M. (2013). Implementación de estratégias de animación turística en la hostería Arco Iris ubicada en Chachimbiro. Otavalo. UO. Turismo. 140p.http://repositorio.uotavalo.edu.ec/handle/52000/151The main objective of this research paper is the improvement of the strategies for touristic animations in the hostry Arco Iris, located in Chachimbiro, a region which has a high demand for tourism. Therefore, there is a need to implement new services to help meet customer satisfaction. Nowadays tourists search for many new and novel experiences. Research methods should be used to meet the needs of the needs of the customer and to propose entertainment activities that meet the demands of the tourist. By researching tourist demands, consumers will be able to participate and share experiences with their families and other tourist.The main objective of this research paper is the improvement of the strategies for touristic animations in the hostry Arco Iris, located in Chachimbiro, a region which has a high demand for tourism. Therefore, there is a need to implement new services to help meet customer satisfaction. Nowadays tourists search for many new and novel experiences. Research methods should be used to meet the needs of the needs of the customer and to propose entertainment activities that meet the demands of the tourist. By researching tourist demands, consumers will be able to participate and share experiences with their families and other tourist.El presente documento de investigación tendrá como objetivo principal la Implementación de Estrategias de Animación Turística en la hostería Arco Iris ubicada en Chachimbiro, la cual tiene gran demanda y afluencia turística, por ello la necesidad de implementar un nuevo servicio que ayude a cumplir totalmente con la satisfacción del cliente, ya que en la actualidad el turista busca nuevas experiencias y servicios novedosos. Es por ello que se utilizará métodos de investigación para conocer las necesidades del cliente y por ende proponer actividades de animación turística propias para cada exigencia del turista, en donde el cliente tendrá la posibilidad de participar, compartir y vivir experiencias con su familia y con otros turistas.140 p.spaopenAccesshttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/AnimaciónTurismoViviendaEstrategia de desarrolloTurismobachelorThesis